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At SCP, we design with the user in mind.
Human factors design is a relatively new field of research that combines cognitive psychology, perception, and physiology.
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Among the first to pay attention to the human factor in the design process were
the planners and designers of military systems. They realized that since operating
systems correctly and efficiently could be a matter of life and death, the systems
need to be very clear; that is, easy to read; easy to operate; and user friendly (not intimidating).
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Today, psychological and physiological aspects are taken into account when planning
just about everything from furniture to computer programs. Actually, anything designed
with people in mind must consider the human factor. When planning a new product,
or even when improving an existing one, the user should be the center of attention.
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The Importance of User Interface in Software Projects
At SCP, we focus on the human factor in our User Interface (UI) design.
Our UI designers strive to ensure ease of use through the effective UI for
specific applications. Our expertise ensures that we achieve well-designed
applications - those that are easy to operate, easy to understand, and comfortable to use.
Well-designed UI -
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shortens training time,
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reduces the learning curve,
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increases efficiency,
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reduces the amount of errors, and
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increases user satisfaction.
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A bridge between technology and the user
Technology is a part of daily life: computers facilitate it, communication makes it happen,
and UI makes it accessible and usable..
Human factors design at SCP is not just about "making it beautiful" - although that
is vitally important to UI - it is about making it usable! As requirements become more
complicated and sophisticated, it seems that there is less time to learn and assimilate
the abundance of information. A well-designed UI will neither reflect the structure of
the underlying software architecture nor the organization of a database. A well-designed
UI contains objects and tasks that reflect the users' perceptions and needs. In this way
the users can manipulate the objects and complete the tasks easily and successfully.
Shorter Time to Market
Time to market is a crucial factor for every software developer. Design errors inevitably appear at almost every stage of the development cycle causing delays to the whole project.
Considering the human factor at an early stage in the design of the application helps focus the application right from the start. At this stage it is possible to avoid errors that may be very costly to fix and time consuming during development.
A relatively small investment early on in order to design a good UI can lead to large savings and a shorter time to market cycle.
Lower Development Costs
Effective UI allows the programmers to focus on their strength, writing efficient code, while "releasing" them from having to "invent" the UI.
Right from the start, a well-designed UI improves the communication between programmers and developers and prevents inconsistencies. By providing working prototypes, we make sure that everyone is "on the same page." As a result, the development cycle is shorter, and the costs are lower.
Marketing and Sales
A clear, well-made UI will advance a product's marketing and sales from the outset by positioning it well ahead of the competition.
Return On Investment
Human factors design for a product's UI is not a detail that is "nice to have." It is a critical aspect of the overall application. The Return on Investment (ROI) for human factors design is very clear: figures indicate an approximate ROI of 1:100 on every dollar invested in proper design during the early stages of product development.
Human Factors Design Applications
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All types of companies: We work with start-ups, large, established companies, and even government ministries and agencies.
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All types of users: We assist everyone from well-trained engineers to occasional Web surfers.
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All types of fields: We develop UI for a range of purposes - from e-commerce to very sophisticated, complex development environments.
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